# #ae7b29

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae7b29`
- RGB: rgb(174, 123, 41)
- HSL: hsl(37, 62%, 42%)
- OKLCH: oklch(0.62 0.114 75)
- Relative luminance: 0.2332
- Nearest named color: Caramel (#af6f09, Δ 2.942) — https://brandsweets.com/colors/caramel
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ae7b29

## Tints & shades

- Tints (toward white): #c68c2f, #d1983d, #d7a656, #dcb06a, #e2be83, #e8cb9c, #edd6b1, #f2e3c9, #f7eede, #fdfbf7
- Shades (toward black): #9d6f25, #8c6321, #805a1e, #704f1a, #5f4316, #4e3712, #3e2c0f, #32230c, #211708, #110c04

## Harmonies

- Complementary: #295cae
- Analogous: #ae3829, #9eae29
- Triadic: #29ae7b, #7b29ae
- Split-complementary: #299eae, #3829ae
- Tetradic: #29ae38, #295cae, #ae299e

## Colors that go with #ae7b29

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dodger Blue** #1e90ff [harmony, pool: complementary] — Dodger Blue sits directly opposite #ae7b29 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design), Liquid Death (https://brandsweets.com/colors/brands/liquiddeath-com). — https://brandsweets.com/colors/dodgerblue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ae7b29: 5 real palettes, including Dusk and Estate, as the supporting colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Bramble and Coffee Bar put Champagne beside #ae7b29, as that palette's text colour. Seen in: Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ae7b29 in 6 real palettes, including Cider and Clay & Linen, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae7b29: 4 real palettes, including Dusk and Dyson's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ae7b29 in 4 real palettes, including Rolex's brand system and Desert Road, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ae7b29 in 5 real palettes, including Guinness's brand system and Wayfair's brand system, as the supporting colour. Seen in: Guinness (https://brandsweets.com/colors/brands/guinness-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), OktaOkta on YoutubeOkta on XOkta on LinkedIn (https://brandsweets.com/colors/brands/okta-com). — https://brandsweets.com/colors/royalblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ae7b29: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.71:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #996c24 (4.64:1); AA: background → #1c1c1c (4.6:1); AAA: text → #74521b (7.08:1)
- On black (#000000): 5.66:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c68c2f (7.19:1)

## Brands using this color

- **Rolex** — secondary #a37e2c (Δ 1.917) — https://brandsweets.com/colors/brands/rolex-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae7b29-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae7b29" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.