# #ae4777

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae4777`
- RGB: rgb(174, 71, 119)
- HSL: hsl(332, 42%, 48%)
- OKLCH: oklch(0.548 0.144 353.8)
- Relative luminance: 0.1484
- Nearest named color: Fandango (#b53389, Δ 5.085) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/ae4777

## Tints & shades

- Tints (toward white): #b95584, #c16791, #c8799e, #d08bab, #d79db8, #deafc5, #e6c1d2, #edd4e0, #f5e6ed, #fcf8fa
- Shades (toward black): #9f416d, #8d3a61, #7f3457, #6d2c4a, #5e2640, #502137, #3e192a, #2f1320, #1d0c14, #0e060a

## Harmonies

- Complementary: #47ae7e
- Analogous: #ae47aa, #ae4a47
- Triadic: #77ae47, #4777ae
- Split-complementary: #47ae4a, #47aaae
- Tetradic: #aaae47, #47ae7e, #4a47ae

## Colors that go with #ae4777

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ae4777 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #ae4777 in 5 real palettes, including Nintendo's brand system and Redfin's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae4777: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ae4777 in 4 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Noir Beauty put Slate Gray beside #ae4777, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #ae4777 in 11 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ae4777: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ae4777: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d3a61 (7.22:1)
- On black (#000000): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b85181 (4.53:1); AA: background → #ededed (4.52:1); AAA: text → #cb80a3 (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae4777-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae4777" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.