# #ae3d97

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae3d97`
- RGB: rgb(174, 61, 151)
- HSL: hsl(312, 48%, 46%)
- OKLCH: oklch(0.55 0.179 336.7)
- Relative luminance: 0.1457
- Nearest named color: Fandango (#b53389, Δ 2.688) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/ae3d97

## Tints & shades

- Tints (toward white): #be46a6, #c559af, #cd70ba, #d382c3, #da95cc, #e1a8d5, #e7bbde, #efd2e9, #f6e5f2, #fcf7fb
- Shades (toward black): #9f388a, #8f327d, #7d2c6c, #6d265f, #5e2152, #4f1c45, #401738, #2d1027, #1e0b1a, #0f050d

## Harmonies

- Complementary: #3dae54
- Analogous: #8c3dae, #ae3d5f
- Triadic: #97ae3d, #3d97ae
- Split-complementary: #5fae3d, #3dae8c
- Tetradic: #ae8c3d, #3dae54, #3d5fae

## Colors that go with #ae3d97

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ae3d97 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae3d97: 5 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ae3d97: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ae3d97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ae3d97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ae3d97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #ae3d97, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ae3d97 in two real palettes: NYX Cosmetics's brand system and Semrush's brand system, as the supporting colour. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8f327d (7.19:1)
- On black (#000000): 3.91:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #be46a6 (4.62:1); AA: background → #ebebeb (4.5:1); AAA: text → #cf77be (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae3d97-c19fb6-80cb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae3d97" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.