# #ae3bb0

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae3bb0`
- RGB: rgb(174, 59, 176)
- HSL: hsl(299, 50%, 46%)
- OKLCH: oklch(0.561 0.201 327.1)
- Relative luminance: 0.1526
- Nearest named color: Amora Purple (#bb22aa, Δ 3.658) — https://brandsweets.com/colors/amora-purple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ae3bb0

## Tints & shades

- Tints (toward white): #be44c1, #c557c7, #cd6ecf, #d481d5, #da94db, #e1a7e2, #e7bae8, #efd1f0, #f6e4f6, #fcf7fc
- Shades (toward black): #9f36a1, #903091, #7d2a7e, #6e256f, #5f2060, #4f1b50, #401641, #2d0f2e, #1e0a1f, #0f050f

## Harmonies

- Complementary: #3db03b
- Analogous: #733bb0, #b03b77
- Triadic: #b0ae3b, #3bb0ae
- Split-complementary: #77b03b, #3bb073
- Tetradic: #b0733b, #3db03b, #3b77b0

## Colors that go with #ae3bb0

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ae3bb0 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ae3bb0: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae3bb0: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ae3bb0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ae3bb0: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #ae3bb0, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ae3bb0 in two real palettes: NYX Cosmetics's brand system and Semrush's brand system, as the supporting colour. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/plum
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #ae3bb0: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.18:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c2f8e (7.21:1)
- On black (#000000): 4.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd40bf (4.65:1); AA: background → #f0f0f0 (4.55:1); AAA: text → #d075d1 (7.15:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae3bb0-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae3bb0" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.