# #ae3767

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae3767`
- RGB: rgb(174, 55, 103)
- HSL: hsl(336, 52%, 45%)
- OKLCH: oklch(0.524 0.16 359.5)
- Relative luminance: 0.1271
- Nearest named color: Amore (#ae2f48, Δ 4.424) — https://brandsweets.com/colors/amore
- Moods: warm
- Page: https://brandsweets.com/colors/ae3767

## Tints & shades

- Tints (toward white): #c23d72, #c95483, #cf6891, #d57b9f, #dd92b0, #e3a6be, #e9b9cc, #efcdda, #f6e4eb, #fdf7f9
- Shades (toward black): #9f325e, #8f2d55, #80284b, #702342, #611f39, #4e182e, #3e1425, #2f0f1b, #1f0a12, #100509

## Harmonies

- Complementary: #37ae7f
- Analogous: #ae37a2, #ae4337
- Triadic: #67ae37, #3767ae
- Split-complementary: #37ae43, #37a2ae
- Tetradic: #a2ae37, #37ae7f, #4337ae

## Colors that go with #ae3767

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ae3767 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #ae3767 in 7 real palettes, including Nintendo's brand system and Wendy's's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae3767: 8 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ae3767 in 6 real palettes, including Chase's brand system and Coinbase's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Bose (https://brandsweets.com/colors/brands/bose-com). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 4 real palettes, including Typewriter and Noir Beauty put Slate Gray beside #ae3767, as the supporting colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Newsprint (https://brandsweets.com/palettes/editorial#newsprint), Gallery (https://brandsweets.com/palettes/editorial#gallery). — https://brandsweets.com/colors/slategray
- **Taupe** #483c32 [pool] — Taupe is paired with #ae3767 in 14 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), AT&T (https://brandsweets.com/colors/brands/att-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ae3767: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ae3767: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9b315b (7.04:1)
- On black (#000000): 3.54:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c5497b (4.61:1); AA: background → #e3e3e3 (4.62:1); AAA: text → #d57b9f (7.16:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae3767-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae3767" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.