# #ae3278

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae3278`
- RGB: rgb(174, 50, 120)
- HSL: hsl(326, 55%, 44%)
- OKLCH: oklch(0.525 0.174 350.1)
- Relative luminance: 0.1264
- Nearest named color: Fandango (#b53389, Δ 2.923) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/ae3278

## Tints & shades

- Tints (toward white): #c23886, #cb4d95, #d161a0, #d879af, #de8cba, #e3a0c6, #eab8d4, #f0cce0, #f7e3ee, #fdf7fa
- Shades (toward black): #9e2e6d, #8e2963, #7e2558, #6f204d, #5f1c42, #4f1737, #3f122c, #2f0e21, #200916, #10050b

## Harmonies

- Complementary: #32ae68
- Analogous: #a632ae, #ae323b
- Triadic: #78ae32, #3278ae
- Split-complementary: #3bae32, #32aea6
- Tetradic: #aea632, #32ae68, #323bae

## Colors that go with #ae3278

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ae3278's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ae3278: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ae3278 in 6 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), AT&T (https://brandsweets.com/colors/brands/att-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #ae3278 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Forest Green** #228b22 [harmony, pool: split] — Forest Green is a split-complement of #ae3278: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/forestgreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ae3278 in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #ae3278 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/steelblue
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ae3278: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9a2d6b (7.09:1)
- On black (#000000): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c8418e (4.6:1); AA: background → #e0e0e0 (4.51:1); AAA: text → #d775ac (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae3278-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae3278" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.