# #ae3124

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ae3124`
- RGB: rgb(174, 49, 36)
- HSL: hsl(6, 66%, 41%)
- OKLCH: oklch(0.503 0.164 29.8)
- Relative luminance: 0.1132
- Nearest named color: firebrick (#b22222, Δ 1.935) — https://brandsweets.com/colors/firebrick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ae3124

## Tints & shades

- Tints (toward white): #c73929, #d54434, #db5b4d, #e07367, #e58a80, #e99e95, #efb5af, #f4ccc8, #f8e0dd, #fdf7f7
- Shades (toward black): #9d2d20, #90291d, #7f241a, #6e1f17, #611c14, #501710, #3f120d, #2f0d0a, #220a07, #110503

## Harmonies

- Complementary: #24a0ae
- Analogous: #ae245b, #ae7624
- Triadic: #24ae31, #3124ae
- Split-complementary: #24ae76, #245bae
- Tetradic: #5bae24, #24a0ae, #7624ae

## Colors that go with #ae3124

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ae3124 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Behance (https://brandsweets.com/colors/brands/behance-net), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ae3124 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ae3124: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ae3124 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ae3124 in 5 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 4 real palettes, including Tim Hortons's brand system and Dunkin''s brand system put Blue beside #ae3124, as the accent. Seen in: Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com). — https://brandsweets.com/colors/blue
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #ae3124, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), LG (https://brandsweets.com/colors/brands/lg-com). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ae3124: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.43:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a12e21 (7.17:1)
- On black (#000000): 3.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d54030 (4.61:1); AA: background → #d9d9d9 (4.56:1); AAA: text → #e1776b (7.05:1)

## Brands using this color

- **BrandSweets** — danger #b23a2b (Δ 1.842) — https://brandsweets.com/colors/brands/brandsweets
- **Chipotle** — primary #ac241c (Δ 1.92) — https://brandsweets.com/colors/brands/chipotle-com

## Curated palettes containing it

- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ae3124-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ae3124" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.