# #ade972

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ade972`
- RGB: rgb(173, 233, 114)
- HSL: hsl(90, 73%, 68%)
- OKLCH: oklch(0.868 0.162 131.2)
- Relative luminance: 0.6838
- Nearest named color: Inchworm (#b2ec5d, Δ 2.269) — https://brandsweets.com/colors/inchworm
- Moods: vivid
- Page: https://brandsweets.com/colors/ade972

## Tints & shades

- Tints (toward white): #b5eb7f, #bded8c, #c4ef9a, #ccf1a7, #d4f3b4, #dbf5c1, #e3f7ce, #ebf9dc, #f2fce9, #fafef6
- Shades (toward black): #9ee557, #8ce038, #7dd822, #6bb91d, #5c9f19, #4d8415, #3b6510, #2b4b0c, #1a2c07, #0a1203

## Harmonies

- Complementary: #ad72e9
- Analogous: #e9e972, #72e972
- Triadic: #72ade9, #e972ad
- Split-complementary: #7272e9, #e972e9
- Tetradic: #72e9e9, #ad72e9, #e97272

## Colors that go with #ade972

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ade972: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Plum** #dda0dd [harmony, pool: complementary] — Plum sits directly opposite #ade972 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/plum
- **Blue** #0000ff [pool] — 4 real palettes, including Robinhood's brand system and MongoDB's brand system put Blue beside #ade972, as the supporting colour. Seen in: Robinhood (https://brandsweets.com/colors/brands/robinhood-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Binance (https://brandsweets.com/colors/brands/binance-com), Bumble (https://brandsweets.com/colors/brands/bumble-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #ade972 in 7 real palettes, including Wise's brand system and Lay's's brand system, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise). — https://brandsweets.com/colors/crimson
- **Gold** #ffd700 [pool] — Gold shows up next to #ade972 in 5 real palettes, including Prime Video's brand system and Star Wars's brand system, as the lead colour. Seen in: Prime Video (https://brandsweets.com/colors/brands/primevideo-com), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Lay's (https://brandsweets.com/colors/brands/lays-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/gold
- **Red** #ff0000 [pool] — Red is paired with #ade972 in 6 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Paddle (https://brandsweets.com/colors/brands/paddle-com), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/red
- **Taupe** #483c32 [pool] — Taupe is paired with #ade972 in 12 real palettes, including Macaron and 7-Eleven's brand system, as the text colour against it. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Blossom (https://brandsweets.com/palettes/light#blossom). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [pool] — 4 real palettes, including Crayon Box and Night Market put Tomato beside #ade972, as the lead colour. Seen in: Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Night Market (https://brandsweets.com/palettes/vivid#night-market), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/tomato

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.43:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4d8415 (4.54:1); AA: background → #5e5e5e (4.53:1); AAA: text → #38610f (7.28:1); AAA: background → #424242 (7.02:1)
- On black (#000000): 14.68:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Duolingo** — accent #a5ed6e (Δ 1.513) — https://brandsweets.com/colors/brands/duolingo
- **Wise** — secondary #9fe870 (Δ 1.635) — https://brandsweets.com/colors/brands/wise-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ade972-adbea2-514edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ade972" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.