# #add723

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#add723`
- RGB: rgb(173, 215, 35)
- HSL: hsl(74, 72%, 49%)
- OKLCH: oklch(0.82 0.193 123.1)
- Relative luminance: 0.5761
- Nearest named color: Conifer (#b1dd52, Δ 2.928) — https://brandsweets.com/colors/conifer
- Moods: vivid
- Page: https://brandsweets.com/colors/add723

## Tints & shades

- Tints (toward white): #b7de35, #bfe24b, #c6e561, #cee977, #d6ec8d, #dcef9f, #e4f3b4, #ecf6ca, #f4fae0, #fcfef6
- Shades (toward black): #9fc520, #8daf1d, #7f9e1a, #6d8816, #5f7613, #4e6010, #404f0d, #2e3909, #202706, #0e1203

## Harmonies

- Complementary: #4d23d7
- Analogous: #d7a723, #53d723
- Triadic: #23add7, #d723ad
- Split-complementary: #2353d7, #a723d7
- Tetradic: #23d7a7, #4d23d7, #d72353

## Colors that go with #add723

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Minecraft's brand system and MongoDB's brand system put Blue beside #add723, as the accent. Seen in: Minecraft (https://brandsweets.com/colors/brands/minecraft-net), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), Binance (https://brandsweets.com/colors/brands/binance-com). — https://brandsweets.com/colors/blue
- **Crimson** #dc143c [pool] — Crimson is paired with #add723 in 5 real palettes, including Wise's brand system and Tabloid, as the accent. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Lay's (https://brandsweets.com/colors/brands/lays-com), Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [harmony, pool: triadic] — Deep Sky Blue completes a triad with #add723 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Learning App (https://brandsweets.com/palettes/playful#learning-app), Remix (https://brandsweets.com/colors/brands/remix-run), Prime Video (https://brandsweets.com/colors/brands/primevideo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #add723: 4 real palettes, including Ikea's brand system and Wikipedia's brand system, as the accent. Seen in: Ikea (https://brandsweets.com/colors/brands/ikea-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), LEGO (https://brandsweets.com/colors/brands/lego-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/denim
- **Red** #ff0000 [pool] — Red is paired with #add723 in 5 real palettes, including Wise's brand system and Gatorade's brand system, as the lead colour. Seen in: Wise (https://brandsweets.com/colors/brands/wise-com), Gatorade (https://brandsweets.com/colors/brands/gatorade-com), Wired (https://brandsweets.com/colors/brands/wired-com), Paddle (https://brandsweets.com/colors/brands/paddle-com). — https://brandsweets.com/colors/red
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #add723 in 4 real palettes, including MongoDB's brand system and Brilliant's brand system, as the supporting colour. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), NBA (https://brandsweets.com/colors/brands/nba-com), Walmart (https://brandsweets.com/colors/brands/walmart-com). — https://brandsweets.com/colors/royalblue
- **Plum** #dda0dd [harmony: complementary] — Plum sits directly opposite #add723 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/plum
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #add723: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Zendesk (https://brandsweets.com/colors/brands/zendesk-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #667f15 (4.55:1); AA: background → #545454 (4.52:1); AAA: text → #4a5c0f (7.42:1); AAA: background → #363636 (7.21:1)
- On black (#000000): 12.52:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/add723-b4bea2-4e72df-242d1f-f1efe9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#add723" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.