# #adadcc

A color — cool, muted, light, minimal, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#adadcc`
- RGB: rgb(173, 173, 204)
- HSL: hsl(240, 23%, 74%)
- OKLCH: oklch(0.758 0.044 285.3)
- Relative luminance: 0.4313
- Nearest named color: Pastel Lilac (#bdb0d0, Δ 2.534) — https://brandsweets.com/colors/pastel-lilac
- Moods: cool, muted, light, minimal, clean
- Page: https://brandsweets.com/colors/adadcc

## Tints & shades

- Tints (toward white): #b4b4d0, #bdbdd6, #c3c3da, #cdcde0, #d3d3e4, #d9d9e7, #e3e3ed, #e9e9f1, #f2f2f7, #f9f9fb
- Shades (toward black): #9797be, #8282b0, #6c6ca3, #5a5a90, #4d4d7a, #3f3f64, #31314e, #232338, #161623, #08080d

## Harmonies

- Complementary: #ccccad
- Analogous: #adbdcc, #bdadcc
- Triadic: #ccadad, #adccad
- Split-complementary: #ccbdad, #bdccad
- Tetradic: #ccadbd, #ccccad, #adccbd

## Colors that go with #adadcc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #adadcc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Sand** #c2b280 [harmony, pool: complementary] — Sand sits directly opposite #adadcc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand
- **Blue** #0000ff [pool] — 4 real palettes, including Uber's brand system and Canva's brand system put Blue beside #adadcc, as the accent. Seen in: Uber (https://brandsweets.com/colors/brands/uber-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Lexus (https://brandsweets.com/colors/brands/lexus-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #adadcc: 5 real palettes, including Clean Beauty and Dusk, as the accent. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #adadcc in 4 real palettes, including JBL's brand system and Cartier's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Cartier (https://brandsweets.com/colors/brands/cartier-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #adadcc: 5 real palettes, including Max's brand system and Calm's brand system, as the supporting colour. Seen in: Max (https://brandsweets.com/colors/brands/max-com), Calm (https://brandsweets.com/colors/brands/calm-com), Calendly (https://brandsweets.com/colors/brands/calendly-com), Snowflake AI Data Cloud (https://brandsweets.com/colors/brands/snowflake-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #adadcc: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #adadcc in 4 real palettes, including Canopy and Pine & Birch, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/hunter-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f6fa5 (4.67:1); AA: background → #424242 (4.61:1); AAA: text → #545487 (7.01:1); AAA: background → #242424 (7.12:1)
- On black (#000000): 9.63:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- minimal: https://brandsweets.com/fonts/mood/minimal
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/adadcc-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#adadcc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.