# #ada943

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ada943`
- RGB: rgb(173, 169, 67)
- HSL: hsl(58, 44%, 47%)
- OKLCH: oklch(0.718 0.124 107)
- Relative luminance: 0.3767
- Nearest named color: Countryside (#a4a404, Δ 3.594) — https://brandsweets.com/colors/countryside
- Moods: warm
- Page: https://brandsweets.com/colors/ada943

## Tints & shades

- Tints (toward white): #bab74f, #c2be61, #c9c673, #d0cd86, #d8d69c, #e0deae, #e7e5c1, #eeedd3, #f5f4e5, #fcfcf8
- Shades (toward black): #9e9b3d, #8c8936, #7d7a31, #6e6c2b, #5f5e25, #4d4c1e, #3e3d18, #302f13, #1d1d0b, #0f0e06

## Harmonies

- Complementary: #4347ad
- Analogous: #ad7443, #7bad43
- Triadic: #43ada9, #a943ad
- Split-complementary: #437bad, #7443ad
- Tetradic: #43ad74, #4347ad, #ad437b

## Colors that go with #ada943

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ada943: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Puma (https://brandsweets.com/colors/brands/puma-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [harmony, pool: analogous] — Emerald Green is #ada943's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Peloton (https://brandsweets.com/colors/brands/peloton-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Scale AI (https://brandsweets.com/colors/brands/scale-com). — https://brandsweets.com/colors/emerald-green
- **Cornflower Blue** #6495ed [harmony, pool: complementary] — Cornflower Blue sits directly opposite #ada943 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Terminal (https://brandsweets.com/palettes/technical#terminal). — https://brandsweets.com/colors/cornflowerblue
- **Blue** #0000ff [pool] — 6 real palettes, including Lexus's brand system and League of Legends's brand system put Blue beside #ada943, as the supporting colour. Seen in: Lexus (https://brandsweets.com/colors/brands/lexus-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ada943: 4 real palettes, including Open House and Estate, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Forest Floor and Midnight Luxe put Champagne beside #ada943, as that palette's text colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ada943: 5 real palettes, including Bakery and Bramble, as the accent. Seen in: Bakery (https://brandsweets.com/palettes/warm#bakery), Bramble (https://brandsweets.com/palettes/muted#bramble), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ada943 in 6 real palettes, including Forest Floor and Olive Grove, as the supporting colour. Seen in: Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/darkolivegreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.46:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #79772f (4.67:1); AA: background → #3b3b3b (4.55:1); AAA: text → #5c5a24 (7.14:1); AAA: background → #1a1a1a (7.07:1)
- On black (#000000): 8.53:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ada943-bcbea2-4e99df-282d1f-f1ede9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ada943" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.