# #ad99b8

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad99b8`
- RGB: rgb(173, 153, 184)
- HSL: hsl(279, 18%, 66%)
- OKLCH: oklch(0.711 0.05 313.6)
- Relative luminance: 0.3513
- Nearest named color: Dripping Wisteria (#bb99bb, Δ 2.21) — https://brandsweets.com/colors/dripping-wisteria
- Moods: cool, muted
- Page: https://brandsweets.com/colors/ad99b8

## Tints & shades

- Tints (toward white): #b4a2be, #bbabc4, #c5b7cd, #ccc0d3, #d4c9d9, #dbd2e0, #e2dbe6, #ece7ee, #f3f0f5, #faf9fb
- Shades (toward black): #9f87ab, #90759f, #7e628d, #6e567b, #5e4969, #4e3d57, #3e3045, #2b2130, #1b151e, #0b080c

## Harmonies

- Complementary: #a4b899
- Analogous: #9d99b8, #b899b3
- Triadic: #b8ad99, #99b8ad
- Split-complementary: #b3b899, #99b89d
- Tetradic: #b89d99, #a4b899, #99b3b8

## Colors that go with #ad99b8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad99b8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Mercury (https://brandsweets.com/colors/brands/mercury-com), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ad99b8: 7 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #ad99b8 in 4 real palettes, including JBL's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: JBL (https://brandsweets.com/colors/brands/jbl-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Cartier (https://brandsweets.com/colors/brands/cartier-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad99b8: 4 real palettes, including Open House and Dusk, as the lead colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/denim
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #ad99b8 in 5 real palettes, including Scale AI's brand system and Ledger Dark, as the lead colour. Seen in: Scale AI (https://brandsweets.com/colors/brands/scale-com), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Supabase (https://brandsweets.com/colors/brands/supabase), Meadow (https://brandsweets.com/palettes/light#meadow). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ad99b8 in 4 real palettes, including Canopy and Darkroom, as the lead colour. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Open House and First Snow put Midnight Blue beside #ad99b8, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #ad99b8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.62:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #866996 (4.69:1); AA: background → #363636 (4.62:1); AAA: text → #664f72 (7.18:1); AAA: background → #141414 (7.04:1)
- On black (#000000): 8.03:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad99b8-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad99b8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.