# #ad94aa

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad94aa`
- RGB: rgb(173, 148, 170)
- HSL: hsl(307, 13%, 63%)
- OKLCH: oklch(0.696 0.043 329.9)
- Relative luminance: 0.3297
- Nearest named color: Metal Petal (#b090b2, Δ 1.897) — https://brandsweets.com/colors/metal-petal
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ad94aa

## Tints & shades

- Tints (toward white): #b6a0b3, #bca9ba, #c5b4c3, #ccbdca, #d5c8d3, #dcd1da, #e4dce3, #ebe5ea, #f4f1f4, #fbf9fa
- Shades (toward black): #a0839c, #92728f, #82647e, #70576d, #624b5f, #513e4f, #3f313e, #2e232d, #1d161c, #0c090b

## Harmonies

- Complementary: #94ad97
- Analogous: #a494ad, #ad949e
- Triadic: #aaad94, #94aaad
- Split-complementary: #9ead94, #94ada4
- Tetradic: #ada494, #94ad97, #949ead

## Colors that go with #ad94aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad94aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Dusty Blue (https://brandsweets.com/palettes/cool#dusty-blue), Canopy (https://brandsweets.com/palettes/cool#canopy), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ad94aa: 8 real palettes, including Dusk and Riverbed, as the accent. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad94aa: 5 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ad94aa in 4 real palettes, including Darkroom and Canopy, as the accent. Seen in: Darkroom (https://brandsweets.com/palettes/muted#darkroom), Canopy (https://brandsweets.com/palettes/cool#canopy), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Midnight Blue** #191970 [pool] — 5 real palettes, including Open House and First Snow put Midnight Blue beside #ad94aa, as the text colour against it. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ad94aa: 4 real palettes, including Stone and Crypto.com's brand system, as the accent. Seen in: Stone (https://brandsweets.com/palettes/neutral#stone), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash). — https://brandsweets.com/colors/powderblue
- **Slate Gray** #708090 [pool] — 5 real palettes, including Graphite and Riverbed put Slate Gray beside #ad94aa, as the supporting colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Greige (https://brandsweets.com/palettes/neutral#greige), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/slategray
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #ad94aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #8a6a87 (4.67:1); AA: background → #333333 (4.57:1); AAA: text → #685065 (7.18:1); AAA: background → #0d0d0d (7.03:1)
- On black (#000000): 7.59:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad94aa-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad94aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.