# #ad7bb7

A color — cool, muted. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad7bb7`
- RGB: rgb(173, 123, 183)
- HSL: hsl(290, 29%, 60%)
- OKLCH: oklch(0.654 0.103 320.7)
- Relative luminance: 0.2647
- Nearest named color: Berries Galore (#ab7cb4, Δ 0.661) — https://brandsweets.com/colors/berries-galore
- Moods: cool, muted
- Page: https://brandsweets.com/colors/ad7bb7

## Tints & shades

- Tints (toward white): #b589be, #bd96c5, #c3a0ca, #ccadd2, #d4bad9, #dcc7e0, #e4d4e7, #eadeed, #f3ebf4, #fbf8fb
- Shades (toward black): #a068ac, #9559a1, #834e8d, #74457d, #613a69, #4f2f56, #402645, #2e1b31, #1e1221, #0c070d

## Harmonies

- Complementary: #85b77b
- Analogous: #8f7bb7, #b77ba3
- Triadic: #b7ad7b, #7bb7ad
- Split-complementary: #a3b77b, #7bb78f
- Tetradic: #b78f7b, #85b77b, #7ba3b7

## Colors that go with #ad7bb7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad7bb7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #ad7bb7 in 6 real palettes, including Dusk and Obsidian's brand system, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe
- **Medium Sea Green** #3cb371 [harmony: complementary] — Medium Sea Green sits directly opposite #ad7bb7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumseagreen
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ad7bb7 in 3 real palettes, including Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Open House put Midnight Blue beside #ad7bb7, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Open House (https://brandsweets.com/palettes/clean#open-house), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ad7bb7: 3 real palettes, including Ink Wash and First Snow, as the lead colour. Seen in: Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), First Snow (https://brandsweets.com/palettes/cool#first-snow), Crypto.com (https://brandsweets.com/colors/brands/crypto-com). — https://brandsweets.com/colors/powderblue
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ad7bb7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ad7bb7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9a5ea6 (4.64:1); AA: background → #262626 (4.54:1); AAA: text → #774780 (7.01:1)
- On black (#000000): 6.29:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b589be (7.29:1)

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad7bb7-bf9fc1-a6cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad7bb7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.