# #ad79dc

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad79dc`
- RGB: rgb(173, 121, 220)
- HSL: hsl(272, 59%, 67%)
- OKLCH: oklch(0.668 0.151 307)
- Relative luminance: 0.2773
- Nearest named color: Lavender (#b56edc, Δ 2.712) — https://brandsweets.com/colors/lavender-2
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ad79dc

## Tints & shades

- Tints (toward white): #b685e0, #bd92e3, #c49ee6, #ccaae9, #d5baed, #ddc6f0, #e4d2f3, #ebdff7, #f3ebfa, #faf7fd
- Shades (toward black): #9f61d6, #8e44cf, #7f32c3, #6f2caa, #5f2692, #4d1e76, #3d185d, #2d1245, #1b0a29, #0b0410

## Harmonies

- Complementary: #a8dc79
- Analogous: #7d79dc, #dc79d9
- Triadic: #dcae79, #79dcae
- Split-complementary: #d9dc79, #79dc7d
- Tetradic: #dc7d79, #a8dc79, #79d9dc

## Colors that go with #ad79dc

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Medium Sea Green** #3cb371 [harmony, pool: complementary] — Medium Sea Green sits directly opposite #ad79dc on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/mediumseagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #ad79dc in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #ad79dc, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad79dc: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ad79dc in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ad79dc in 3 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/taupe
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ad79dc: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #ad79dc in two real palettes: Obsidian's brand system and Supabase's brand system, as the accent. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Supabase (https://brandsweets.com/colors/brands/supabase). — https://brandsweets.com/colors/emerald-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.21:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9855d3 (4.59:1); AA: background → #292929 (4.53:1); AAA: text → #7a30bb (7.08:1)
- On black (#000000): 6.55:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b381df (7.12:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad79dc-b69cc4-c5cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad79dc" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.