# #ad77ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad77ca`
- RGB: rgb(173, 119, 202)
- HSL: hsl(279, 44%, 63%)
- OKLCH: oklch(0.656 0.132 313.1)
- Relative luminance: 0.2634
- Nearest named color: Lavendless (#b86fc2, Δ 2.568) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ad77ca

## Tints & shades

- Tints (toward white): #b686d0, #bd91d4, #c5a0da, #ccabde, #d5b9e4, #dcc4e8, #e4d3ee, #ebdef2, #f4edf8, #fbf8fc
- Shades (toward black): #a061c2, #934bb9, #8240a5, #71388f, #62317d, #512867, #401f51, #2e173b, #1d0e25, #0c060f

## Harmonies

- Complementary: #94ca77
- Analogous: #8477ca, #ca77be
- Triadic: #caad77, #77caad
- Split-complementary: #beca77, #77ca84
- Tetradic: #ca8477, #94ca77, #77beca

## Colors that go with #ad77ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ad77ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #ad77ca in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #ad77ca, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad77ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ad77ca in 3 real palettes, including Loom's brand system and Sephora's brand system, as the lead colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Sephora (https://brandsweets.com/colors/brands/sephora-com), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ad77ca in 3 real palettes, including Obsidian's brand system and Loom's brand system, as the text colour against it. Seen in: Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Loom (https://brandsweets.com/colors/brands/loom-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ad77ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ad77ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.35:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b5abf (4.56:1); AA: background → #262626 (4.52:1); AAA: text → #793c9a (7.18:1)
- On black (#000000): 6.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b482ce (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad77ca-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad77ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.