# #ad768a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad768a`
- RGB: rgb(173, 118, 138)
- HSL: hsl(338, 25%, 57%)
- OKLCH: oklch(0.628 0.074 355.9)
- Relative luminance: 0.2368
- Nearest named color: Rose Gold (#b76e79, Δ 2.97) — https://brandsweets.com/colors/rose-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ad768a

## Tints & shades

- Tints (toward white): #b48395, #bc8fa0, #c49cab, #cba9b6, #d5b9c3, #ddc6ce, #e4d2d9, #ecdfe4, #f4ecef, #fbf9fa
- Shades (toward black): #a3667c, #93586d, #834e62, #734556, #633b4a, #50303b, #402630, #301d24, #1d1115, #0d080a

## Harmonies

- Complementary: #76ad99
- Analogous: #ad76a5, #ad7d76
- Triadic: #8aad76, #768aad
- Split-complementary: #76ad7d, #76a5ad
- Tetradic: #a5ad76, #76ad99, #7d76ad

## Colors that go with #ad768a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad768a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ad768a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #ad768a, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Peru** #cd853f [pool] — 5 real palettes, including Kiln and Estate put Peru beside #ad768a, as the lead colour. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Estate (https://brandsweets.com/palettes/luxury#estate), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/peru
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #ad768a: 4 real palettes, including Bookshop and Bakery, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ad768a: 4 real palettes, including Graphite and Homestead, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Homestead (https://brandsweets.com/palettes/warm#homestead), Resort (https://brandsweets.com/palettes/light#resort), Polaroid (https://brandsweets.com/palettes/light#polaroid). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #ad768a in 4 real palettes, including Sepia Mono and Mushroom, as the accent. Seen in: Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/tan
- **Taupe** #483c32 [pool] — Taupe is paired with #ad768a in 23 real palettes, including Typewriter and Kiln, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Mushroom (https://brandsweets.com/palettes/neutral#mushroom). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.66:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a1637a (4.58:1); AA: background → #1f1f1f (4.5:1); AAA: text → #79495a (7.21:1)
- On black (#000000): 5.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b8899a (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad768a-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad768a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.