# #ad677a

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad677a`
- RGB: rgb(173, 103, 122)
- HSL: hsl(344, 30%, 54%)
- OKLCH: oklch(0.597 0.093 2.7)
- Relative luminance: 0.1999
- Nearest named color: Rose Gold (#b76e79, Δ 2.726) — https://brandsweets.com/colors/rose-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ad677a

## Tints & shades

- Tints (toward white): #b47485, #bd8493, #c4929f, #cda2ae, #d4afb9, #dbbdc5, #e4cdd3, #ebdbdf, #f4ebee, #fbf8f9
- Shades (toward black): #a2576b, #924f60, #814656, #713d4b, #603440, #502b35, #3f222a, #2e191f, #1e1014, #0d0709

## Harmonies

- Complementary: #67ad9a
- Analogous: #ad679c, #ad7767
- Triadic: #79ad67, #6779ad
- Split-complementary: #67ad77, #679cad
- Tetradic: #9cad67, #67ad9a, #7767ad

## Colors that go with #ad677a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad677a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #ad677a, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ad677a in 4 real palettes, including Noir Beauty and Fireside, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Harvest (https://brandsweets.com/palettes/warm#harvest), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #ad677a, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ad677a in 4 real palettes, including Zed's brand system and Roblox's brand system, as the supporting colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Roblox (https://brandsweets.com/colors/brands/roblox-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ad677a: 4 real palettes, including Graphite and Homestead, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Homestead (https://brandsweets.com/palettes/warm#homestead), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #ad677a in 4 real palettes, including Clean Beauty and Mushroom, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ad677a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.2:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a96073 (4.56:1); AA: background → #0f0f0f (4.56:1); AAA: text → #814656 (7.13:1)
- On black (#000000): 5:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bf8896 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad677a-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad677a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.