# #ad63ca

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad63ca`
- RGB: rgb(173, 99, 202)
- HSL: hsl(283, 49%, 59%)
- OKLCH: oklch(0.624 0.166 315.7)
- Relative luminance: 0.2207
- Nearest named color: Legendary Lavender (#9d61d4, Δ 3.38) — https://brandsweets.com/colors/legendary-lavender
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ad63ca

## Tints & shades

- Tints (toward white): #b572cf, #bd82d4, #c591d9, #cda0de, #d5afe4, #dbbbe8, #e3caed, #ebd9f2, #f3e8f7, #fbf7fc
- Shades (toward black): #a350c3, #943eb6, #8538a3, #72308d, #632a7a, #502263, #411b50, #2e1439, #1f0d26, #0c050f

## Harmonies

- Complementary: #80ca63
- Analogous: #7963ca, #ca63b3
- Triadic: #caad63, #63caad
- Split-complementary: #b3ca63, #63ca79
- Tetradic: #ca7963, #80ca63, #63b3ca

## Colors that go with #ad63ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ad63ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad63ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ad63ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad63ca: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #ad63ca in two real palettes: ClickUp's brand system and Klarna US's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad63ca: two real palettes: Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — Two real palettes: Lavender Haze and Marvel's brand system put Midnight Blue beside #ad63ca, as that palette's text colour. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ad63ca in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.88:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a554c4 (4.5:1); AA: background → #171717 (4.62:1); AAA: text → #7f359c (7.26:1)
- On black (#000000): 5.41:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bb7ed3 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad63ca-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad63ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.