# #ad5ed4

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad5ed4`
- RGB: rgb(173, 94, 212)
- HSL: hsl(280, 58%, 60%)
- OKLCH: oklch(0.622 0.185 313.2)
- Relative luminance: 0.2164
- Nearest named color: mediumorchid (#ba55d3, Δ 2.731) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ad5ed4

## Tints & shades

- Tints (toward white): #b56ed8, #bd7edd, #c38ae0, #cc9ae4, #d4aae9, #dcbbed, #e4cbf1, #ead7f4, #f3e7f9, #fbf7fd
- Shades (toward black): #a046ce, #9534c5, #832ead, #742999, #612281, #4f1c69, #401655, #2e103c, #1e0b28, #0c0410

## Harmonies

- Complementary: #85d45e
- Analogous: #725ed4, #d45ec0
- Triadic: #d4ad5e, #5ed4ad
- Split-complementary: #c0d45e, #5ed472
- Tetradic: #d4725e, #85d45e, #5ec0d4

## Colors that go with #ad5ed4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ad5ed4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad5ed4: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad5ed4: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ad5ed4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad5ed4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Taupe** #483c32 [pool] — Taupe is paired with #ad5ed4 in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #ad5ed4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #ad5ed4 in Mastodon hosted on mastodon.social's brand system, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.94:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a44ed0 (4.59:1); AA: background → #171717 (4.55:1); AAA: text → #832ead (7.1:1)
- On black (#000000): 5.33:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bd7edd (7.19:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad5ed4-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad5ed4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.