# #ad5ca4

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad5ca4`
- RGB: rgb(173, 92, 164)
- HSL: hsl(307, 33%, 52%)
- OKLCH: oklch(0.595 0.14 331.4)
- Relative luminance: 0.1922
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.331) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ad5ca4

## Tints & shades

- Tints (toward white): #b66dad, #bc7bb5, #c58cbe, #cc99c6, #d4aacf, #ddbbd9, #e4c9e1, #ecdaea, #f3e7f2, #fcf8fb
- Shades (toward black): #9f5096, #8e4886, #814179, #703869, #5f3059, #4e2749, #3d1f3a, #2f182d, #1f0f1d, #0e070d

## Harmonies

- Complementary: #5cad66
- Analogous: #8e5cad, #ad5c7b
- Triadic: #a4ad5c, #5ca4ad
- Split-complementary: #7bad5c, #5cad8e
- Tetradic: #ad8e5c, #5cad66, #5c7bad

## Colors that go with #ad5ca4

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ad5ca4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ad5ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad5ca4: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad5ca4: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad5ca4: two real palettes: Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Blue** #0000ff [pool] — Dunkin''s brand system puts Blue beside #ad5ca4, as the supporting colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #ad5ca4 in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Champagne** #f7e7ce [pool] — Midnight Luxe puts Champagne beside #ad5ca4, as that palette's text colour. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #aa55a0 (4.65:1); AA: background → #0a0a0a (4.57:1); AAA: text → #814179 (7.08:1)
- On black (#000000): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c082b9 (7.13:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad5ca4-c19fb9-89cb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad5ca4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.