# #ad5add

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad5add`
- RGB: rgb(173, 90, 221)
- HSL: hsl(278, 66%, 61%)
- OKLCH: oklch(0.622 0.2 311.2)
- Relative luminance: 0.2142
- Nearest named color: mediumorchid (#ba55d3, Δ 2.864) — https://brandsweets.com/colors/mediumorchid
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/ad5add

## Tints & shades

- Tints (toward white): #b56be1, #bc78e3, #c488e7, #cd99ea, #d5aaee, #dbb7f0, #e4c8f4, #ecd9f7, #f2e6fa, #fbf7fd
- Shades (toward black): #a041d8, #962bd4, #8426ba, #7221a1, #631d8c, #511772, #3f1259, #2d0d3f, #1e092a, #0c0311

## Harmonies

- Complementary: #8add5a
- Analogous: #6b5add, #dd5acc
- Triadic: #ddad5a, #5addad
- Split-complementary: #ccdd5a, #5add6b
- Tetradic: #dd6b5a, #8add5a, #5accdd

## Colors that go with #ad5add

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ad5add on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ad5add: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad5add: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad5add: 3 real palettes, including Hasbro's brand system and Linkedin's brand system, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad5add: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #ad5add in two real palettes: Taco Bell's brand system and Circuit, as the accent. Seen in: Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Circuit (https://brandsweets.com/palettes/technical#circuit). — https://brandsweets.com/colors/lightseagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #ad5add in two real palettes: Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony: triadic] — Copper completes a triad with #ad5add — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. — https://brandsweets.com/colors/copper

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.97:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a549da (4.6:1); AA: background → #171717 (4.51:1); AAA: text → #8426ba (7.08:1)
- On black (#000000): 5.28:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #be7ce4 (7.19:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad5add-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad5add" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.