# #ad52aa

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad52aa`
- RGB: rgb(173, 82, 170)
- HSL: hsl(302, 36%, 50%)
- OKLCH: oklch(0.583 0.162 328.7)
- Relative luminance: 0.1782
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.92) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: warm
- Page: https://brandsweets.com/colors/ad52aa

## Tints & shades

- Tints (toward white): #b663b3, #be74bb, #c482c2, #cc93cb, #d5a5d3, #ddb6db, #e5c8e4, #ebd5eb, #f4e7f3, #fcf8fc
- Shades (toward black): #9c4999, #8e438c, #7d3b7b, #6f346d, #5e2c5c, #4c244b, #3e1d3d, #2d152c, #1f0f1f, #0e070e

## Harmonies

- Complementary: #52ad55
- Analogous: #8352ad, #ad527c
- Triadic: #aaad52, #52aaad
- Split-complementary: #7cad52, #52ad83
- Tetradic: #ad8352, #52ad55, #527cad

## Colors that go with #ad52aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ad52aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ad52aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad52aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad52aa: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ad52aa in 3 real palettes, including Loom's brand system and Dunkin''s brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad52aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #ad52aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ad52aa in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.6:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #843e81 (7.03:1)
- On black (#000000): 4.56:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #c37fc0 (7.12:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad52aa-c19fbc-91cb62-2d1f27-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad52aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.