# #ad349d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad349d`
- RGB: rgb(173, 52, 157)
- HSL: hsl(308, 54%, 44%)
- OKLCH: oklch(0.542 0.194 333.7)
- Relative luminance: 0.1377
- Nearest named color: Fandango (#b53389, Δ 3.665) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/ad349d

## Tints & shades

- Tints (toward white): #c039ae, #ca4eba, #d062c1, #d779cb, #dd8dd2, #e3a1da, #eab8e3, #f0cceb, #f7e4f4, #fdf7fc
- Shades (toward black): #9d2f8e, #8d2a80, #7e2672, #6e2164, #5e1c55, #4f1747, #3f1339, #2f0e2b, #1f091c, #10050e

## Harmonies

- Complementary: #34ad44
- Analogous: #8034ad, #ad3460
- Triadic: #9dad34, #349dad
- Split-complementary: #60ad34, #34ad80
- Tetradic: #ad8034, #34ad44, #3460ad

## Colors that go with #ad349d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ad349d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad349d: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad349d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ad349d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad349d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Rippling's brand system and Sunset Boulevard put Orange beside #ad349d, as the lead colour. Seen in: Rippling (https://brandsweets.com/colors/brands/rippling-com), Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ad349d in two real palettes: NYX Cosmetics's brand system and Semrush's brand system, as the supporting colour. Seen in: NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com), Semrush (https://brandsweets.com/colors/brands/semrush-com). — https://brandsweets.com/colors/plum
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ad349d in two real palettes: Chase's brand system and Wayfair's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.59:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #912b84 (7.28:1)
- On black (#000000): 3.75:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #c43bb2 (4.62:1); AA: background → #e8e8e8 (4.56:1); AAA: text → #d572c8 (7.07:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad349d-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad349d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.