# #ad341f

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad341f`
- RGB: rgb(173, 52, 31)
- HSL: hsl(9, 70%, 40%)
- OKLCH: oklch(0.504 0.161 32.3)
- Relative luminance: 0.1144
- Nearest named color: Brick (#a03623, Δ 2.573) — https://brandsweets.com/colors/brick
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ad341f

## Tints & shades

- Tints (toward white): #c73c23, #da492f, #de5c45, #e3725f, #e78979, #eca093, #f0b7ad, #f4cac2, #f9e1dc, #fdf7f6
- Shades (toward black): #9c2f1c, #8f2b19, #7e2616, #712214, #5f1d11, #4e170e, #41140b, #300e08, #230a06, #110503

## Harmonies

- Complementary: #1f98ad
- Analogous: #ad1f51, #ad7b1f
- Triadic: #1fad34, #341fad
- Split-complementary: #1fad7b, #1f51ad
- Tetradic: #51ad1f, #1f98ad, #7b1fad

## Colors that go with #ad341f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ad341f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #ad341f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #ad341f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ad341f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Saffron (https://brandsweets.com/palettes/warm#saffron), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ad341f in 5 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 4 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #ad341f, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Darkroom (https://brandsweets.com/palettes/muted#darkroom), LG (https://brandsweets.com/colors/brands/lg-com). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #ad341f: 4 real palettes, including MLB's brand system and Behance's brand system, as the accent. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Behance (https://brandsweets.com/colors/brands/behance-net), Reebok (https://brandsweets.com/colors/brands/reebok-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com). — https://brandsweets.com/colors/cobalt
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad341f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.39:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #a0301c (7.16:1)
- On black (#000000): 3.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d44025 (4.56:1); AA: background → #d9d9d9 (4.53:1); AAA: text → #e37663 (7.04:1)

## Brands using this color

- **BrandSweets** — danger #b23a2b (Δ 1.771) — https://brandsweets.com/colors/brands/brandsweets

## Curated palettes containing it

- **Ember** (bold, dark, warm) — #f25f29, #b03a2e, #f2c14e, #14100e, #f8ede3 — Flame orange on charcoal — the sports and energy palette; one accent yellow for stats and highlights. — tool: https://brandsweets.com/palettes/new/f25f29-b03a2e-f2c14e-14100e-f8ede3 — collection: https://brandsweets.com/palettes/bold
- **Woodsmoke** (autumn, dark, warm, muted) — #d68a3c, #8c6d4f, #a63d2a, #241b16, #f1e6d6 — Amber and oxblood on smoky brown — a fireside dark mode that photographs whisky, leather and wool. — tool: https://brandsweets.com/palettes/new/d68a3c-8c6d4f-a63d2a-241b16-f1e6d6 — collection: https://brandsweets.com/palettes/autumn

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad341f-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad341f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.