# #ad08af

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad08af`
- RGB: rgb(173, 8, 175)
- HSL: hsl(299, 91%, 36%)
- OKLCH: oklch(0.528 0.24 327.7)
- Relative luminance: 0.1215
- Nearest named color: Magentle (#aa11aa, Δ 0.993) — https://brandsweets.com/colors/magentle
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/ad08af

## Tints & shades

- Tints (toward white): #c90acd, #e60bea, #f124f5, #f341f6, #f55ef7, #f77bf9, #f999fa, #fbbbfc, #fdd8fd, #fef5ff
- Shades (toward black): #9e08a1, #900792, #7d067f, #6e0570, #600561, #510453, #430344, #300231, #220222, #130113

## Harmonies

- Complementary: #0baf08
- Analogous: #5908af, #af085f
- Triadic: #afad08, #08afad
- Split-complementary: #5faf08, #08af59
- Tetradic: #af5908, #0baf08, #085faf

## Colors that go with #ad08af

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #ad08af on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #ad08af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ad08af: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad08af: 3 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad08af: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #ad08af in two real palettes: The Ordinary's brand system and Gemstone, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #ad08af's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Dark Cyan** #008b8b [pool] — Designers have shipped Dark Cyan with #ad08af: Peacock, as the lead colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #99079c (7.33:1)
- On black (#000000): 3.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ce0ad1 (4.59:1); AA: background → #dedede (4.55:1); AAA: text → #f346f6 (7.02:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad08af-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad08af" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.