# #ad0107

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad0107`
- RGB: rgb(173, 1, 7)
- HSL: hsl(358, 99%, 34%)
- OKLCH: oklch(0.47 0.192 28.4)
- Relative luminance: 0.0892
- Nearest named color: All Systems Red (#b30103, Δ 1.304) — https://brandsweets.com/colors/all-systems-red
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ad0107

## Tints & shades

- Tints (toward white): #cb0108, #ef0109, #fe1018, #fe343b, #fe5258, #fe7176, #fe9498, #ffb3b5, #ffd6d8, #fff5f5
- Shades (toward black): #9d0106, #8e0105, #7f0105, #700104, #600004, #510003, #420003, #330002, #240001, #140001

## Harmonies

- Complementary: #01ada7
- Analogous: #ad015c, #ad5101
- Triadic: #07ad01, #0107ad
- Split-complementary: #01ad51, #015cad
- Tetradic: #5cad01, #01ada7, #5101ad

## Colors that go with #ad0107

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #ad0107 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ad0107 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Saffron (https://brandsweets.com/palettes/warm#saffron), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ad0107 in 4 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Crimson** #dc143c [pool] — Crimson is paired with #ad0107 in 8 real palettes, including Wendy's's brand system and State Farm's brand system, as the lead colour. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ad0107 in 4 real palettes, including Olive Grove and Cider, as the lead colour. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Cider (https://brandsweets.com/palettes/warm#cider), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad0107: 10 real palettes, including State Farm's brand system and Campbell's's brand system, as the accent. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #ad0107's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest), Aesop (https://brandsweets.com/colors/brands/aesop-com). — https://brandsweets.com/colors/sienna
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad0107: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.54:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.78:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #ef0109 (4.68:1); AA: background → #c9c9c9 (4.55:1); AAA: text → #fe6267 (7.16:1); AAA: background → #f7f7f7 (7.04:1)

## Brands using this color

- **Bose** — accent #ad0000 (Δ 0.3) — https://brandsweets.com/colors/brands/bose-com
- **Trader Joe's** — accent #af0006 (Δ 0.418) — https://brandsweets.com/colors/brands/traderjoes-com
- **Wendy's** — secondary #b0161f (Δ 1.874) — https://brandsweets.com/colors/brands/wendys-com
- **In-N-Out Burger** — secondary #b60000 (Δ 1.939) — https://brandsweets.com/colors/brands/in-n-out-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad0107-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad0107" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.