# #ad00a2

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ad00a2`
- RGB: rgb(173, 0, 162)
- HSL: hsl(304, 100%, 34%)
- OKLCH: oklch(0.518 0.234 331.8)
- Relative luminance: 0.1149
- Nearest named color: Magentle (#aa11aa, Δ 1.53) — https://brandsweets.com/colors/magentle
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ad00a2

## Tints & shades

- Tints (toward white): #cc00be, #f000e0, #ff0fef, #ff33f1, #ff52f3, #ff70f5, #ff94f8, #ffb3fa, #ffd6fc, #fff5fe
- Shades (toward black): #9e0094, #8f0085, #800077, #700069, #61005a, #52004c, #42003e, #330030, #240021, #140013

## Harmonies

- Complementary: #00ad0c
- Analogous: #6200ad, #ad004b
- Triadic: #a2ad00, #00a2ad
- Split-complementary: #4bad00, #00ad62
- Tetradic: #ad6200, #00ad0c, #004bad

## Colors that go with #ad00a2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony: complementary] — Sea Green sits directly opposite #ad00a2 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ad00a2: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ad00a2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ad00a2: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ad00a2: two real palettes: Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim
- **Blue Violet** #8a2be2 [harmony: analogous] — Blue Violet is #ad00a2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/blueviolet
- **Coral** #ff7f50 [pool] — Designers have shipped Coral with #ad00a2: Dusk Gradient, as the lead colour. Seen in: Dusk Gradient (https://brandsweets.com/palettes/dark#dusk-gradient). — https://brandsweets.com/colors/coral
- **Crimson** #dc143c [pool] — Crimson is paired with #ad00a2 in The Ordinary's brand system, as the supporting colour. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.37:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #9e0094 (7.29:1)
- On black (#000000): 3.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #d600c8 (4.69:1); AA: background → #d9d9d9 (4.51:1); AAA: text → #ff38f2 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ad00a2-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ad00a2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.