# #ac7798

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac7798`
- RGB: rgb(172, 119, 152)
- HSL: hsl(323, 24%, 57%)
- OKLCH: oklch(0.634 0.08 341.8)
- Relative luminance: 0.2423
- Nearest named color: Drama Queen (#a37298, Δ 2.139) — https://brandsweets.com/colors/drama-queen
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ac7798

## Tints & shades

- Tints (toward white): #b384a1, #bb90ab, #c39db4, #cbaabe, #d4b9ca, #dcc6d4, #e4d3dd, #ecdfe7, #f3ecf1, #fbf9fa
- Shades (toward black): #a2678b, #91597c, #824f6e, #724661, #623c53, #4f3043, #3f2736, #2f1d28, #1c1118, #0d080b

## Harmonies

- Complementary: #77ac8b
- Analogous: #a677ac, #ac777d
- Triadic: #97ac77, #7797ac
- Split-complementary: #7dac77, #77aca6
- Tetradic: #aca677, #77ac8b, #777dac

## Colors that go with #ac7798

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ac7798: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Cadet Blue** #5f9ea0 [harmony, pool: complementary] — Cadet Blue sits directly opposite #ac7798 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #ac7798: 4 real palettes, including Atelier and Dusk, as the accent. Seen in: Atelier (https://brandsweets.com/palettes/elegant#atelier), Dusk (https://brandsweets.com/palettes/cool#dusk), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed). — https://brandsweets.com/colors/copper
- **Taupe** #483c32 [pool] — Taupe is paired with #ac7798 in 17 real palettes, including Typewriter and Kiln, as the lead colour. Seen in: Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony, pool: split] — Olive Drab is a split-complement of #ac7798: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/olivedrab
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Estate and Blush put Blush Pink beside #ac7798, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono). — https://brandsweets.com/colors/blush-pink
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ac7798: 3 real palettes, including Dusk and Open House, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Open House (https://brandsweets.com/palettes/clean#open-house), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ac7798: 3 real palettes, including Studio Grey and Notion's brand system, as the accent. Seen in: Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey), Notion (https://brandsweets.com/colors/brands/notion), Spline (https://brandsweets.com/colors/brands/spline-design). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.59:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e6187 (4.65:1); AA: background → #1f1f1f (4.59:1); AAA: text → #784a66 (7.07:1)
- On black (#000000): 5.85:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b78aa6 (7.2:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac7798-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac7798" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.