# #ac74c8

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac74c8`
- RGB: rgb(172, 116, 200)
- HSL: hsl(280, 43%, 62%)
- OKLCH: oklch(0.649 0.135 313.7)
- Relative luminance: 0.2543
- Nearest named color: Lavendless (#b86fc2, Δ 2.311) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ac74c8

## Tints & shades

- Tints (toward white): #b583ce, #bb8ed2, #c49dd8, #cba7dc, #d3b6e2, #dcc5e8, #e3d0ec, #ebdef2, #f2e9f6, #fbf8fc
- Shades (toward black): #9f5fbf, #9249b6, #8341a4, #72398e, #603078, #4f2762, #3d1f4d, #2f173a, #1d0f24, #0c060f

## Harmonies

- Complementary: #90c874
- Analogous: #8274c8, #c874ba
- Triadic: #c8ac74, #74c8ac
- Split-complementary: #bac874, #74c882
- Tetradic: #c88274, #90c874, #74bac8

## Colors that go with #ac74c8

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ac74c8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Amber** #ffbf00 [pool] — Amber is paired with #ac74c8 in 3 real palettes, including Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 3 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #ac74c8, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ac74c8: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/charcoal
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Plaid's brand system and Lavender Haze put Midnight Blue beside #ac74c8, as the supporting colour. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ac74c8 in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #ac74c8 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ac74c8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9b57bc (4.68:1); AA: background → #212121 (4.67:1); AAA: text → #7a3d99 (7.11:1)
- On black (#000000): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b583ce (7.1:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac74c8-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac74c8" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.