# #ac72bb

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac72bb`
- RGB: rgb(172, 114, 187)
- HSL: hsl(288, 35%, 59%)
- OKLCH: oklch(0.639 0.123 319.2)
- Relative luminance: 0.2439
- Nearest named color: Lavendless (#b86fc2, Δ 2.421) — https://brandsweets.com/colors/lavendless
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ac72bb

## Tints & shades

- Tints (toward white): #b480c2, #bd8dc8, #c59bcf, #cda9d6, #d5b7dc, #dbc1e1, #e3cfe8, #ebddee, #f3eaf5, #fbf8fc
- Shades (toward black): #a261b3, #9450a5, #854794, #723d7f, #63356e, #502b5a, #412348, #2e1934, #1f1122, #0c070e

## Harmonies

- Complementary: #80bb72
- Analogous: #8872bb, #bb72a5
- Triadic: #bbac72, #72bbac
- Split-complementary: #a5bb72, #72bb88
- Tetradic: #bb8872, #80bb72, #72a5bb

## Colors that go with #ac72bb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ac72bb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ac72bb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Taupe** #483c32 [pool] — Taupe is paired with #ac72bb in 3 real palettes, including Loom's brand system and Obsidian's brand system, as that palette's text colour. Seen in: Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #ac72bb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ac72bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Dark Goldenrod** #b8860b [harmony: split] — Dark Goldenrod is a split-complement of #ac72bb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/darkgoldenrod
- **Amber** #ffbf00 [pool] — Amber is paired with #ac72bb in two real palettes: Mastodon hosted on mastodon.social's brand system and Blueprint, as the accent. Seen in: Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #ac72bb in two real palettes: Klarna US's brand system and ClickUp's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.57:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9e5aaf (4.63:1); AA: background → #212121 (4.51:1); AAA: text → #7b428a (7.03:1)
- On black (#000000): 5.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b683c3 (7.02:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac72bb-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac72bb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
