# #ac72ab

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac72ab`
- RGB: rgb(172, 114, 171)
- HSL: hsl(301, 26%, 56%)
- OKLCH: oklch(0.632 0.106 327.3)
- Relative luminance: 0.2375
- Nearest named color: Berries Galore (#ab7cb4, Δ 2.504) — https://brandsweets.com/colors/berries-galore
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ac72ab

## Tints & shades

- Tints (toward white): #b47eb3, #bb8bba, #c59bc4, #cca8cb, #d4b5d3, #dbc2db, #e3cfe2, #ecdfec, #f4ecf4, #fbf9fb
- Shades (toward black): #a362a1, #945793, #814b80, #704270, #603960, #502f50, #402640, #2d1a2d, #1d111d, #0d080d

## Harmonies

- Complementary: #72ac73
- Analogous: #9072ac, #ac728e
- Triadic: #abac72, #72abac
- Split-complementary: #8eac72, #72ac90
- Tetradic: #ac9072, #72ac73, #728eac

## Colors that go with #ac72ab

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ac72ab: softer than #000 and cool enough to feel like part of the same palette. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com). — https://brandsweets.com/colors/charcoal
- **Taupe** #483c32 [pool] — Taupe is paired with #ac72ab in 4 real palettes, including Dusk and Typewriter, as the text colour against it. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Kiln (https://brandsweets.com/palettes/dark#kiln), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/taupe
- **Olive Drab** #6b8e23 [harmony: complementary] — Olive Drab sits directly opposite #ac72ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/olivedrab
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #ac72ab — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Cadet Blue** #5f9ea0 [harmony: split] — Cadet Blue is a split-complement of #ac72ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/cadetblue
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ac72ab in two real palettes: Ledger Dark and Noir Beauty, as the lead colour. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — Two real palettes: Estate and Kiln put Peru beside #ac72ab, as the lead colour. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Rust** #b7410e [pool] — Rust shows up next to #ac72ab in two real palettes: Semrush's brand system and Noir Beauty, as the accent. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.65:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a15ea0 (4.54:1); AA: background → #1f1f1f (4.51:1); AAA: text → #774676 (7.19:1)
- On black (#000000): 5.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b785b6 (7.04:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac72ab-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac72ab" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.