# #ac5380

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac5380`
- RGB: rgb(172, 83, 128)
- HSL: hsl(330, 35%, 50%)
- OKLCH: oklch(0.565 0.127 350.4)
- Relative luminance: 0.1652
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.531) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ac5380

## Tints & shades

- Tints (toward white): #b4648c, #bd7599, #c383a3, #cc94b0, #d4a5bd, #dcb7c9, #e4c8d6, #ebd6e0, #f3e7ed, #fcf8fa
- Shades (toward black): #9b4b73, #8d4469, #7c3c5c, #6e3552, #5d2d45, #4c2438, #3e1e2e, #2d1621, #1f0f17, #0e070a

## Harmonies

- Complementary: #53ac80
- Analogous: #ac53ac, #ac5353
- Triadic: #80ac53, #5380ac
- Split-complementary: #53ac53, #53acac
- Tetradic: #acac53, #53ac80, #5353ac

## Colors that go with #ac5380

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ac5380 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Taupe** #483c32 [pool] — Taupe is paired with #ac5380 in 7 real palettes, including Dunkin''s brand system and Clay & Linen, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/taupe
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ac5380: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ac5380 in 3 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Slate Gray** #708090 [pool] — 3 real palettes, including Clay & Linen and Noir Beauty put Slate Gray beside #ac5380, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/slategray
- **Amber** #ffbf00 [pool] — Amber is paired with #ac5380 in two real palettes: Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — Two real palettes: Woodsmoke and Coffee Bar put Champagne beside #ac5380, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ac5380: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #864163 (7.12:1)
- On black (#000000): 4.3:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af5a85 (4.62:1); AA: background → #f7f7f7 (4.56:1); AAA: text → #c383a3 (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac5380-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac5380" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.