# #ac537d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac537d`
- RGB: rgb(172, 83, 125)
- HSL: hsl(332, 35%, 50%)
- OKLCH: oklch(0.564 0.126 352.3)
- Relative luminance: 0.1644
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 3.804) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ac537d

## Tints & shades

- Tints (toward white): #b4648a, #bd7597, #c383a1, #cc94ae, #d4a5bb, #dcb7c8, #e4c8d5, #ebd6e0, #f3e7ed, #fcf8fa
- Shades (toward black): #9b4b70, #8d4466, #7c3c5a, #6e3550, #5d2d43, #4c2437, #3e1e2d, #2d1620, #1f0f16, #0e070a

## Harmonies

- Complementary: #53ac82
- Analogous: #ac53a9, #ac5653
- Triadic: #7dac53, #537dac
- Split-complementary: #53ac56, #53a9ac
- Tetradic: #a9ac53, #53ac82, #5653ac

## Colors that go with #ac537d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ac537d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ac537d in 4 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ac537d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/seagreen
- **Taupe** #483c32 [pool] — Taupe is paired with #ac537d in 8 real palettes, including Dunkin''s brand system and Clay & Linen, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ac537d in 3 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Casper Sleep's brand system and MLB's brand system put Midnight Blue beside #ac537d, as the accent. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com). — https://brandsweets.com/colors/midnightblue
- **Sienna** #a0522d [pool] — Sienna shows up next to #ac537d in 3 real palettes, including Aesop's brand system and Woodsmoke, as the accent. Seen in: Aesop (https://brandsweets.com/colors/brands/aesop-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ac537d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.9:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #864161 (7.14:1)
- On black (#000000): 4.29:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #af5a82 (4.61:1); AA: background → #f7f7f7 (4.57:1); AAA: text → #c383a1 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac537d-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac537d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.