# #ac4d98

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac4d98`
- RGB: rgb(172, 77, 152)
- HSL: hsl(313, 38%, 49%)
- OKLCH: oklch(0.567 0.154 336.2)
- Relative luminance: 0.1635
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.21) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ac4d98

## Tints & shades

- Tints (toward white): #b65da3, #be6fad, #c680b7, #ce92c1, #d6a4cb, #dcb2d3, #e4c3dd, #ecd5e7, #f4e6f1, #fcf8fb
- Shades (toward black): #9e478b, #8d3f7c, #7f3970, #6d3160, #5f2b54, #4d2344, #3f1c38, #2e1528, #200e1c, #0e060c

## Harmonies

- Complementary: #4dac62
- Analogous: #924dac, #ac4d68
- Triadic: #98ac4d, #4d98ac
- Split-complementary: #68ac4d, #4dac92
- Tetradic: #ac924d, #4dac62, #4d68ac

## Colors that go with #ac4d98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ac4d98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ac4d98: 4 real palettes, including Peacock and Hasbro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ac4d98: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Dark Cyan** #008b8b [harmony, pool: triadic] — Dark Cyan completes a triad with #ac4d98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ac4d98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ac4d98: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #ac4d98, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ac4d98 in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #863c76 (7.19:1)
- On black (#000000): 4.27:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b2539d (4.62:1); AA: background → #f5f5f5 (4.51:1); AAA: text → #c680b7 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac4d98-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac4d98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.