# #ac4d75

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac4d75`
- RGB: rgb(172, 77, 117)
- HSL: hsl(335, 38%, 49%)
- OKLCH: oklch(0.553 0.132 355.9)
- Relative luminance: 0.1536
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.881) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ac4d75

## Tints & shades

- Tints (toward white): #b65d82, #be6f90, #c6809d, #ce92ab, #d6a4b9, #dcb2c3, #e4c3d1, #ecd5de, #f4e6ec, #fcf8fa
- Shades (toward black): #9e476b, #8d3f60, #7f3956, #6d314a, #5f2b40, #4d2335, #3f1c2b, #2e151f, #200e15, #0e060a

## Harmonies

- Complementary: #4dac85
- Analogous: #ac4da5, #ac554d
- Triadic: #75ac4d, #4d75ac
- Split-complementary: #4dac55, #4da5ac
- Tetradic: #a5ac4d, #4dac85, #554dac

## Colors that go with #ac4d75

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ac4d75 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #ac4d75 in 4 real palettes, including Nintendo's brand system and Redfin's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ac4d75: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ac4d75 in 5 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ac4d75: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #ac4d75's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Slate Gray** #708090 [pool] — 5 real palettes, including Clay & Linen and Typewriter put Slate Gray beside #ac4d75, as the supporting colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Newsprint (https://brandsweets.com/palettes/editorial#newsprint). — https://brandsweets.com/colors/slategray
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ac4d75: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.16:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #893e5d (7.21:1)
- On black (#000000): 4.07:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b3567d (4.54:1); AA: background → #f0f0f0 (4.52:1); AAA: text → #c884a0 (7.26:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac4d75-c49ca8-62cb6d-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac4d75" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.