# #ac4d60

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac4d60`
- RGB: rgb(172, 77, 96)
- HSL: hsl(348, 38%, 49%)
- OKLCH: oklch(0.546 0.125 9.7)
- Relative luminance: 0.1492
- Nearest named color: Autumn Fire (#c44e4f, Δ 5.281) — https://brandsweets.com/colors/autumn-fire
- Moods: warm
- Page: https://brandsweets.com/colors/ac4d60

## Tints & shades

- Tints (toward white): #b65d6f, #be6f7f, #c6808e, #ce929e, #d6a4ae, #dcb2ba, #e4c3ca, #ecd5d9, #f4e6e9, #fcf8f9
- Shades (toward black): #9e4759, #8d3f4f, #7f3947, #6d313d, #5f2b35, #4d232b, #3f1c23, #2e151a, #200e12, #0e0608

## Harmonies

- Complementary: #4dac99
- Analogous: #ac4d90, #ac6a4d
- Triadic: #60ac4d, #4d60ac
- Split-complementary: #4dac6a, #4d90ac
- Tetradic: #90ac4d, #4dac99, #6a4dac

## Colors that go with #ac4d60

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #ac4d60 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ac4d60 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ac4d60 in 4 real palettes, including Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), Trailhead (https://brandsweets.com/palettes/warm#trailhead), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Woodsmoke and BrandSweets's brand system put Champagne beside #ac4d60, as the text colour against it. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ac4d60: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ac4d60 in 7 real palettes, including Nintendo's brand system and Redfin's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ac4d60: 11 real palettes, including Chase's brand system and Campbell's's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #ac4d60 in 4 real palettes, including Garnet and Tabloid, as the accent. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Lay's (https://brandsweets.com/colors/brands/lays-com). — https://brandsweets.com/colors/gold

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.27:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8d3f4f (7.1:1)
- On black (#000000): 3.98:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b55a6c (4.64:1); AA: background → #ededed (4.5:1); AAA: text → #c88491 (7.17:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac4d60-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac4d60" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.