# #ac37be

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ac37be`
- RGB: rgb(172, 55, 190)
- HSL: hsl(292, 55%, 48%)
- OKLCH: oklch(0.562 0.217 322)
- Relative luminance: 0.1522
- Nearest named color: Magentleman (#aa22bb, Δ 2.705) — https://brandsweets.com/colors/magentleman
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ac37be

## Tints & shades

- Tints (toward white): #b745c9, #bf59cf, #c76dd5, #ce81da, #d694e0, #dea8e6, #e5bceb, #edd0f1, #f4e3f7, #fcf7fd
- Shades (toward black): #9d32ae, #8c2d9a, #7d288a, #6b2277, #5d1e67, #4f1957, #3d1443, #2f0f33, #1d0920, #0e0510

## Harmonies

- Complementary: #49be37
- Analogous: #6837be, #be378c
- Triadic: #beac37, #37beac
- Split-complementary: #8cbe37, #37be68
- Tetradic: #be6837, #49be37, #378cbe

## Colors that go with #ac37be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Forest Green** #228b22 [harmony: complementary] — Forest Green sits directly opposite #ac37be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/forestgreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ac37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ac37be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ac37be: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ac37be in 3 real palettes, including Superhuman's brand system and Loom's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ac37be: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Crimson** #dc143c [pool] — Crimson is paired with #ac37be in two real palettes: Gemstone and The Ordinary's brand system, as the accent. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony: analogous] — Medium Violet Red is #ac37be's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.19:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8c2d9a (7.1:1)
- On black (#000000): 4.04:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b641c8 (4.58:1); AA: background → #f0f0f0 (4.56:1); AAA: text → #ca75d7 (7.04:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ac37be-c09fc1-a3cb62-2d1f29-ece9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ac37be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.