# #ababf7

A color — cool, vivid, light, technical, modern, clean. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ababf7`
- RGB: rgb(171, 171, 247)
- HSL: hsl(240, 83%, 82%)
- OKLCH: oklch(0.77 0.108 283.6)
- Relative luminance: 0.445
- Nearest named color: Widowmaker (#99aaff, Δ 2.667) — https://brandsweets.com/colors/widowmaker
- Moods: cool, vivid, light, technical, modern, clean
- Page: https://brandsweets.com/colors/ababf7

## Tints & shades

- Tints (toward white): #b4b4f8, #b9b9f8, #c2c2f9, #c7c7fa, #d0d0fb, #dadafc, #dedefc, #e8e8fd, #ececfd, #f6f6fe
- Shades (toward black): #8686f4, #6060f0, #4040ed, #1a1aea, #1313c9, #0f0fa3, #0c0c7e, #09095d, #050538, #020213

## Harmonies

- Complementary: #f7f7ab
- Analogous: #abd1f7, #d1abf7
- Triadic: #f7abab, #abf7ab
- Split-complementary: #f7d1ab, #d1f7ab
- Tetradic: #f7abd1, #f7f7ab, #abf7d1

## Colors that go with #ababf7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ababf7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Mercury (https://brandsweets.com/colors/brands/mercury-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Deep Sky Blue** #00bfff [harmony, pool: analogous] — Deep Sky Blue is #ababf7's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Calm (https://brandsweets.com/colors/brands/calm-com), Max (https://brandsweets.com/colors/brands/max-com), Remix (https://brandsweets.com/colors/brands/remix-run), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/deepskyblue
- **Dark Khaki** #bdb76b [harmony, pool: complementary] — Dark Khaki sits directly opposite #ababf7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ababf7: 4 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #ababf7: 4 real palettes, including Opensea's brand system and Patreon's brand system, as the lead colour. Seen in: Opensea (https://brandsweets.com/colors/brands/opensea-io), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 6 real palettes, including Lavender Milk and Lavender Haze put Midnight Blue beside #ababf7, as the text colour against it. Seen in: Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Telehealth (https://brandsweets.com/palettes/modern#telehealth), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #ababf7: 4 real palettes, including First Snow and Calendly's brand system, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Calendly (https://brandsweets.com/colors/brands/calendly-com), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Audible (https://brandsweets.com/colors/brands/audible-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ababf7 in 6 real palettes, including Sephora's brand system and 1password's brand system, as the supporting colour. Seen in: Sephora (https://brandsweets.com/colors/brands/sephora-com), 1password (https://brandsweets.com/colors/brands/1password-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.12:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6060f0 (4.74:1); AA: background → #454545 (4.52:1); AAA: text → #3636ec (7.25:1); AAA: background → #262626 (7.13:1)
- On black (#000000): 9.9:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Affirm** — secondary #a8a9fc (Δ 1.091) — https://brandsweets.com/colors/brands/affirm-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- clean: https://brandsweets.com/fonts/mood/clean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ababf7-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ababf7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.