# #ab980d

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab980d`
- RGB: rgb(171, 152, 13)
- HSL: hsl(53, 86%, 36%)
- OKLCH: oklch(0.676 0.138 100.2)
- Relative luminance: 0.3114
- Nearest named color: Faint Gold (#b59410, Δ 1.875) — https://brandsweets.com/colors/faint-gold
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ab980d

## Tints & shades

- Tints (toward white): #c7b20f, #e4cb11, #efd82a, #f1dd46, #f3e262, #f5e87f, #f8ed9b, #faf3bd, #fcf8d9, #fefdf6
- Shades (toward black): #9d8c0c, #8e7f0b, #7b6e09, #6d6108, #5f5507, #514806, #423b05, #2f2a04, #211e02, #131101

## Harmonies

- Complementary: #0d1fab
- Analogous: #ab490d, #6eab0d
- Triadic: #0dab98, #980dab
- Split-complementary: #0d6eab, #490dab
- Tetradic: #0dab49, #0d1fab, #ab0d6e

## Colors that go with #ab980d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [harmony, pool: triadic] — Cadet Blue completes a triad with #ab980d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab980d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Zendesk (https://brandsweets.com/colors/brands/zendesk-com), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Forest Floor put Champagne beside #ab980d, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab980d in 5 real palettes, including Cider and Olive Grove, as the accent. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth). — https://brandsweets.com/colors/darkolivegreen
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #ab980d in 4 real palettes, including Ledger Dark and Scale AI's brand system, as the accent. Seen in: Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Scale AI (https://brandsweets.com/colors/brands/scale-com), Ubereats (https://brandsweets.com/colors/brands/ubereats-com), Peloton (https://brandsweets.com/colors/brands/peloton-com). — https://brandsweets.com/colors/emerald-green
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ab980d in 4 real palettes, including Rolex's brand system and Darkroom, as the lead colour. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Fireside (https://brandsweets.com/palettes/dark#fireside), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab980d in 4 real palettes, including Chevrolet's brand system and Guinness's brand system, as the supporting colour. Seen in: Chevrolet (https://brandsweets.com/colors/brands/chevrolet-com), Guinness (https://brandsweets.com/colors/brands/guinness-com), Disney (https://brandsweets.com/colors/brands/disney-com), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #ab980d: 4 real palettes, including Cider and Bakery, as the lead colour. Seen in: Cider (https://brandsweets.com/palettes/warm#cider), Bakery (https://brandsweets.com/palettes/warm#bakery), Homestead (https://brandsweets.com/palettes/warm#homestead), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/saddlebrown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #85760a (4.57:1); AA: background → #303030 (4.54:1); AAA: text → #645907 (7.06:1); AAA: background → #050505 (7.02:1)
- On black (#000000): 7.23:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab980d-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab980d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.