# #ab6978

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab6978`
- RGB: rgb(171, 105, 120)
- HSL: hsl(346, 28%, 54%)
- OKLCH: oklch(0.597 0.086 5.3)
- Relative luminance: 0.2012
- Nearest named color: Rose Gold (#b76e79, Δ 2.619) — https://brandsweets.com/colors/rose-gold
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ab6978

## Tints & shades

- Tints (toward white): #b27684, #bb8693, #c2939e, #cca4ad, #d3b1b9, #dabec4, #e3ced3, #ebdbdf, #f4ebed, #fbf8f9
- Shades (toward black): #a05a6a, #90515f, #7f4855, #6f3e4a, #5f353f, #4e2c34, #3e2329, #2e1a1e, #1d1114, #0d0709

## Harmonies

- Complementary: #69ab9b
- Analogous: #ab6999, #ab7a69
- Triadic: #78ab69, #6978ab
- Split-complementary: #69ab7a, #6999ab
- Tetradic: #99ab69, #69ab9b, #7a69ab

## Colors that go with #ab6978

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab6978: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #ab6978, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ab6978 in 4 real palettes, including Noir Beauty and Fireside, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Fireside (https://brandsweets.com/palettes/dark#fireside), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #ab6978, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bakery (https://brandsweets.com/palettes/warm#bakery), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab6978 in 4 real palettes, including Zed's brand system and Wayfair's brand system, as the supporting colour. Seen in: Zed (https://brandsweets.com/colors/brands/zed-dev), Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Slate Workspace (https://brandsweets.com/palettes/minimal#slate-workspace), Roblox (https://brandsweets.com/colors/brands/roblox-com). — https://brandsweets.com/colors/royalblue
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #ab6978: 4 real palettes, including Graphite and Homestead, as the lead colour. Seen in: Graphite (https://brandsweets.com/palettes/technical#graphite), Homestead (https://brandsweets.com/palettes/warm#homestead), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Resort (https://brandsweets.com/palettes/light#resort). — https://brandsweets.com/colors/sage-green
- **Tan** #d2b48c [pool] — Tan is paired with #ab6978 in 4 real palettes, including Clean Beauty and Mushroom, as the supporting colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Sepia Mono (https://brandsweets.com/palettes/warm#sepia-mono). — https://brandsweets.com/colors/tan
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ab6978 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.18:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a76272 (4.53:1); AA: background → #0f0f0f (4.59:1); AAA: text → #7f4855 (7.09:1)
- On black (#000000): 5.02:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bd8995 (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab6978-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab6978" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.