# #ab6963

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab6963`
- RGB: rgb(171, 105, 99)
- HSL: hsl(5, 30%, 53%)
- OKLCH: oklch(0.591 0.086 25.6)
- Relative luminance: 0.1966
- Nearest named color: Amaretto (#ab6f60, Δ 1.761) — https://brandsweets.com/colors/amaretto
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ab6963

## Tints & shades

- Tints (toward white): #b47974, #bb8681, #c49692, #cba39f, #d4b3af, #dbbfbd, #e4cfcd, #ebdcdb, #f4eceb, #fbf9f8
- Shades (toward black): #9f5c56, #8f524d, #7e4944, #6d3f3b, #603734, #502e2b, #3f2422, #2e1b19, #1e1110, #0d0807

## Harmonies

- Complementary: #63a5ab
- Analogous: #ab6381, #ab8d63
- Triadic: #63ab69, #6963ab
- Split-complementary: #63ab8d, #6381ab
- Tetradic: #81ab63, #63a5ab, #8d63ab

## Colors that go with #ab6963

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #ab6963: 4 real palettes, including Clean Beauty and Dusk, as the lead colour. Seen in: Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk), Estate (https://brandsweets.com/palettes/luxury#estate), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #ab6963, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab6963 in 6 real palettes, including Clay & Linen and Magazine Ochre, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab6963: 4 real palettes, including Dusk and Dyson's brand system, as the lead colour. Seen in: Dusk (https://brandsweets.com/palettes/cool#dusk), Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ab6963 in 5 real palettes, including Bookshop and Desert Road, as the accent. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Fireside (https://brandsweets.com/palettes/dark#fireside), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/hunter-green
- **Peru** #cd853f [pool] — 4 real palettes, including Coffee Bar and Bakery put Peru beside #ab6963, as the lead colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Bakery (https://brandsweets.com/palettes/warm#bakery), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/peru
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab6963: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ab6963 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #a8635d (4.56:1); AA: background → #0f0f0f (4.5:1); AAA: text → #7e4944 (7.18:1)
- On black (#000000): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #bd8984 (7.08:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab6963-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab6963" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.