# #ab5977

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab5977`
- RGB: rgb(171, 89, 119)
- HSL: hsl(338, 33%, 51%)
- OKLCH: oklch(0.57 0.112 358)
- Relative luminance: 0.1713
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.516) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ab5977

## Tints & shades

- Tints (toward white): #b46a85, #bb7790, #c3889e, #cc99ac, #d4aaba, #dbb8c5, #e4c9d3, #ecdae0, #f3e7ec, #fcf8f9
- Shades (toward black): #9c4f6b, #8e4862, #7d3f56, #6d374a, #5f3041, #4e2735, #3d1f2a, #2c161e, #1f0f15, #0e0709

## Harmonies

- Complementary: #59ab8d
- Analogous: #ab59a0, #ab6459
- Triadic: #77ab59, #5977ab
- Split-complementary: #59ab64, #59a0ab
- Tetradic: #a0ab59, #59ab8d, #6459ab

## Colors that go with #ab5977

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab5977: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Coinbase (https://brandsweets.com/colors/brands/coinbase), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #ab5977, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab5977 in 4 real palettes, including Clay & Linen and BrandSweets's brand system, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Hunter Green** #355e3b [pool] — Hunter Green is paired with #ab5977 in 4 real palettes, including Fireside and Bookshop, as the supporting colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/hunter-green
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab5977 in 4 real palettes, including Chase's brand system and Zed's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #ab5977 in 16 real palettes, including Dunkin''s brand system and Clay & Linen, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/taupe
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #ab5977 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab5977: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.74:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #84435b (7.15:1)
- On black (#000000): 4.43:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad5c7a (4.59:1); AA: background → #fafafa (4.54:1); AAA: text → #c1859b (7.1:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab5977-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab5977" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.