# #ab5969

A color — warm, muted, editorial, elegant. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab5969`
- RGB: rgb(171, 89, 105)
- HSL: hsl(348, 33%, 51%)
- OKLCH: oklch(0.566 0.108 8.7)
- Relative luminance: 0.1682
- Nearest named color: Autumn Fire (#c44e4f, Δ 5.536) — https://brandsweets.com/colors/autumn-fire
- Moods: warm, muted, editorial, elegant
- Page: https://brandsweets.com/colors/ab5969

## Tints & shades

- Tints (toward white): #b46a79, #bb7785, #c38894, #cc99a3, #d4aab3, #dbb8bf, #e4c9ce, #ecdadd, #f3e7ea, #fcf8f9
- Shades (toward black): #9c4f5e, #8e4856, #7d3f4c, #6d3741, #5f3039, #4e272f, #3d1f25, #2c161b, #1f0f12, #0e0708

## Harmonies

- Complementary: #59ab9b
- Analogous: #ab5993, #ab7259
- Triadic: #69ab59, #5969ab
- Split-complementary: #59ab72, #5993ab
- Tetradic: #93ab59, #59ab9b, #7259ab

## Colors that go with #ab5969

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab5969: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab5969 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ab5969 in 4 real palettes, including Ember and Trailhead, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including Coffee Bar and Woodsmoke put Champagne beside #ab5969, as that palette's text colour. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Bramble (https://brandsweets.com/palettes/muted#bramble). — https://brandsweets.com/colors/champagne
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab5969: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ab5969 in 4 real palettes, including Redfin's brand system and Nintendo's brand system, as the supporting colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab5969 in 5 real palettes, including Clay & Linen and BrandSweets's brand system, as the accent. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab5969: 10 real palettes, including Chase's brand system and Etsy's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Dyson (https://brandsweets.com/colors/brands/dyson-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.81:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #884452 (7.01:1)
- On black (#000000): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #ad5c6c (4.52:1); AA: background → #fafafa (4.61:1); AAA: text → #c18591 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab5969-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab5969" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.