# #ab4f7a

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab4f7a`
- RGB: rgb(171, 79, 122)
- HSL: hsl(332, 37%, 49%)
- OKLCH: oklch(0.556 0.13 352.9)
- Relative luminance: 0.1566
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.167) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ab4f7a

## Tints & shades

- Tints (toward white): #b55e87, #bd7094, #c581a1, #cd93ae, #d5a4bb, #dcb2c6, #e4c4d3, #ecd5e0, #f4e7ed, #fcf8fa
- Shades (toward black): #9d4870, #8c4063, #7e3a5a, #6c324d, #5e2b43, #4d2337, #3f1d2d, #2d1520, #1f0e16, #0e060a

## Harmonies

- Complementary: #4fab80
- Analogous: #ab4fa8, #ab524f
- Triadic: #7aab4f, #4f7aab
- Split-complementary: #4fab52, #4fa8ab
- Tetradic: #a8ab4f, #4fab80, #524fab

## Colors that go with #ab4f7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab4f7a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab4f7a: 4 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab4f7a in 4 real palettes, including Chase's brand system and Ubisoft's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Zed (https://brandsweets.com/colors/brands/zed-dev), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab4f7a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #ab4f7a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Taupe** #483c32 [pool] — Taupe is paired with #ab4f7a in 10 real palettes, including Dunkin''s brand system and Clay & Linen, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/taupe
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #ab4f7a in 3 real palettes, including Fireside and Noir Beauty, as the accent. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/goldenrod
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ab4f7a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.08:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #883f61 (7.17:1)
- On black (#000000): 4.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b25782 (4.58:1); AA: background → #f2f2f2 (4.54:1); AAA: text → #c581a1 (7.03:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab4f7a-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab4f7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.