# #ab4f74

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab4f74`
- RGB: rgb(171, 79, 116)
- HSL: hsl(336, 37%, 49%)
- OKLCH: oklch(0.554 0.127 356.8)
- Relative luminance: 0.1551
- Nearest named color: Bermuda Onion (#9d5a8f, Δ 4.793) — https://brandsweets.com/colors/bermuda-onion
- Moods: warm
- Page: https://brandsweets.com/colors/ab4f74

## Tints & shades

- Tints (toward white): #b55e81, #bd708f, #c5819c, #cd93aa, #d5a4b8, #dcb2c3, #e4c4d0, #ecd5de, #f4e7ec, #fcf8fa
- Shades (toward black): #9d486a, #8c405e, #7e3a55, #6c3249, #5e2b40, #4d2334, #3f1d2b, #2d151f, #1f0e15, #0e0609

## Harmonies

- Complementary: #4fab86
- Analogous: #ab4fa2, #ab584f
- Triadic: #74ab4f, #4f74ab
- Split-complementary: #4fab58, #4fa2ab
- Tetradic: #a2ab4f, #4fab86, #584fab

## Colors that go with #ab4f74

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab4f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/teal
- **Crimson** #dc143c [pool] — Crimson is paired with #ab4f74 in 4 real palettes, including Nintendo's brand system and Redfin's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Redfin (https://brandsweets.com/colors/brands/redfin-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Wendy's (https://brandsweets.com/colors/brands/wendys-com). — https://brandsweets.com/colors/crimson
- **Dark Olive Green** #556b2f [harmony, pool: triadic] — Dark Olive Green completes a triad with #ab4f74 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab4f74: 6 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), AT&T (https://brandsweets.com/colors/brands/att-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #ab4f74 in 5 real palettes, including Chase's brand system and Coinbase's brand system, as the supporting colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Zed (https://brandsweets.com/colors/brands/zed-dev), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab4f74: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Wellness (https://brandsweets.com/palettes/warm#wellness), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: analogous] — Sienna is #ab4f74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Aesop (https://brandsweets.com/colors/brands/aesop-com), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab4f74: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.12:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #883f5c (7.21:1)
- On black (#000000): 4.1:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b2577c (4.55:1); AA: background → #f2f2f2 (4.57:1); AAA: text → #c7859f (7.28:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab4f74-c49ca7-62cb6e-2d201f-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab4f74" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.