# #ab4e1c

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab4e1c`
- RGB: rgb(171, 78, 28)
- HSL: hsl(21, 72%, 39%)
- OKLCH: oklch(0.535 0.136 45.1)
- Relative luminance: 0.1419
- Nearest named color: Brandy Bear (#aa5412, Δ 1.639) — https://brandsweets.com/colors/brandy-bear
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/ab4e1c

## Tints & shades

- Tints (toward white): #c55a20, #dc6728, #e07a42, #e58c5d, #e99f77, #ecae8d, #f1c1a7, #f5d4c2, #f9e6dc, #fef9f6
- Shades (toward black): #9e481a, #8c4017, #7f3a15, #6e3212, #602c10, #4f240d, #421e0b, #301608, #231006, #120803

## Harmonies

- Complementary: #1c79ab
- Analogous: #ab1c31, #ab961c
- Triadic: #1cab4e, #4e1cab
- Split-complementary: #1cab96, #1c31ab
- Tetradic: #31ab1c, #1c79ab, #961cab

## Colors that go with #ab4e1c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #ab4e1c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Wendy's (https://brandsweets.com/colors/brands/wendys-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com), Huawei (https://brandsweets.com/colors/brands/huawei-com), Budweiser (https://brandsweets.com/colors/brands/budweiser-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #ab4e1c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wayfair (https://brandsweets.com/colors/brands/wayfair-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #ab4e1c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Redfin (https://brandsweets.com/colors/brands/redfin-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #ab4e1c in 4 real palettes, including Trailhead and Ember, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Champagne** #f7e7ce [pool] — 5 real palettes, including BrandSweets's brand system and Woodsmoke put Champagne beside #ab4e1c. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Bramble (https://brandsweets.com/palettes/muted#bramble), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar). — https://brandsweets.com/colors/champagne
- **Dark Olive Green** #556b2f [pool] — Dark Olive Green shows up next to #ab4e1c in 6 real palettes, including BrandSweets's brand system and Magazine Ochre. Seen in: BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen). — https://brandsweets.com/colors/darkolivegreen
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab4e1c: 11 real palettes, including Dyson's brand system and Etsy's brand system, as the accent. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com), Etsy (https://brandsweets.com/colors/brands/etsy-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #ab4e1c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.47:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #914218 (7.01:1)
- On black (#000000): 3.84:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #bd561f (4.51:1); AA: background → #ebebeb (4.59:1); AAA: text → #e07a42 (7.03:1)

## Brands using this color

- **BrandSweets** — primary #a4501c (Δ 1.358) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab4e1c-c4af9c-62cbbd-2d2a1f-f1e9ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab4e1c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.