# #ab48ad

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab48ad`
- RGB: rgb(171, 72, 173)
- HSL: hsl(299, 41%, 48%)
- OKLCH: oklch(0.569 0.179 326.8)
- Relative luminance: 0.1631
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 2.768) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: cool, modern
- Page: https://brandsweets.com/colors/ab48ad

## Tints & shades

- Tints (toward white): #b756b8, #be68c0, #c67ac7, #ce8ccf, #d59ed6, #ddb0de, #e5c2e5, #edd4ed, #f4e6f4, #fcf8fc
- Shades (toward black): #9d429e, #8b3b8c, #7d357e, #6b2d6c, #5d275d, #4e214f, #3d1a3d, #2e142f, #1c0c1d, #0e060e

## Harmonies

- Complementary: #4aad48
- Analogous: #7948ad, #ad487c
- Triadic: #adab48, #48adab
- Split-complementary: #7cad48, #48ad79
- Tetradic: #ad7948, #4aad48, #487cad

## Colors that go with #ab48ad

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ab48ad on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Dark Cyan** #008b8b [harmony, pool: split] — Dark Cyan is a split-complement of #ab48ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock). — https://brandsweets.com/colors/darkcyan
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ab48ad: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab48ad: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ab48ad: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #ab48ad, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ab48ad in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Taupe** #483c32 [pool] — Taupe is paired with #ab48ad in two real palettes: Superhuman's brand system and Loom's brand system, as the lead colour. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Loom (https://brandsweets.com/colors/brands/loom-com). — https://brandsweets.com/colors/taupe

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.93:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #873989 (7.05:1)
- On black (#000000): 4.26:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b24bb4 (4.56:1); AA: background → #f5f5f5 (4.52:1); AAA: text → #c67ac7 (7.01:1)

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab48ad-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab48ad" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.