# #ab44aa

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab44aa`
- RGB: rgb(171, 68, 170)
- HSL: hsl(301, 43%, 47%)
- OKLCH: oklch(0.563 0.182 328)
- Relative luminance: 0.1569
- Nearest named color: Fuchsia Pheromone (#9f4cb7, Δ 3.169) — https://brandsweets.com/colors/fuchsia-pheromone
- Moods: warm
- Page: https://brandsweets.com/colors/ab44aa

## Tints & shades

- Tints (toward white): #b950b7, #c062bf, #c874c6, #cf87ce, #d89dd7, #dfafde, #e6c1e6, #eed3ed, #f5e5f5, #fcf8fc
- Shades (toward black): #9d3f9b, #8b3789, #7c317b, #6d2c6c, #5f265e, #4d1f4c, #3e193d, #2f132f, #1d0c1d, #0f060e

## Harmonies

- Complementary: #44ab46
- Analogous: #7a44ab, #ab4476
- Triadic: #aaab44, #44aaab
- Split-complementary: #76ab44, #44ab7a
- Tetradic: #ab7a44, #44ab46, #4476ab

## Colors that go with #ab44aa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #ab44aa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #ab44aa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab44aa: 3 real palettes, including Hasbro's brand system and Peacock, as the supporting colour. Seen in: Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Teal** #008080 [harmony: split] — Teal is a split-complement of #ab44aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/teal
- **Olive Green** #808000 [harmony: split] — Olive Green is a split-complement of #ab44aa: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/olive
- **Orange** #ffa500 [pool] — Two real palettes: Sunset Boulevard and Rippling's brand system put Orange beside #ab44aa, as the supporting colour. Seen in: Sunset Boulevard (https://brandsweets.com/palettes/warm#sunset-boulevard), Rippling (https://brandsweets.com/colors/brands/rippling-com). — https://brandsweets.com/colors/orange
- **Plum** #dda0dd [pool] — Plum shows up next to #ab44aa in two real palettes: Semrush's brand system and NYX Cosmetics's brand system, as the lead colour. Seen in: Semrush (https://brandsweets.com/colors/brands/semrush-com), NYX Cosmetics (https://brandsweets.com/colors/brands/nyxcosmetics-com). — https://brandsweets.com/colors/plum
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #ab44aa in Klarna US's brand system, as the accent. Seen in: Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.07:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #873686 (7.24:1)
- On black (#000000): 4.14:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b649b4 (4.6:1); AA: background → #f2f2f2 (4.53:1); AAA: text → #c978c8 (7:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab44aa-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab44aa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.