# #ab447d

A color — warm. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#ab447d`
- RGB: rgb(171, 68, 125)
- HSL: hsl(327, 43%, 47%)
- OKLCH: oklch(0.542 0.149 348.9)
- Relative luminance: 0.1427
- Nearest named color: Fandango (#b53389, Δ 4.028) — https://brandsweets.com/colors/fandango
- Moods: warm
- Page: https://brandsweets.com/colors/ab447d

## Tints & shades

- Tints (toward white): #b9508a, #c06296, #c874a2, #cf87ae, #d89dbd, #dfafc9, #e6c1d6, #eed3e2, #f5e5ee, #fcf8fa
- Shades (toward black): #9d3f72, #8b3765, #7c315a, #6d2c50, #5f2645, #4d1f38, #3e192d, #2f1323, #1d0c15, #0f060b

## Harmonies

- Complementary: #44ab73
- Analogous: #a644ab, #ab4449
- Triadic: #7dab44, #447dab
- Split-complementary: #49ab44, #44aba6
- Tetradic: #aba644, #44ab73, #4449ab

## Colors that go with #ab447d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Denim** #1560bd [pool] — Designers have shipped Denim with #ab447d: 5 real palettes, including Chase's brand system and Ulta Beauty's brand system, as the lead colour. Seen in: Chase (https://brandsweets.com/colors/brands/chase-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/denim
- **Taupe** #483c32 [pool] — Taupe is paired with #ab447d in 4 real palettes, including Dunkin''s brand system and Tommy Hilfiger's brand system, as the lead colour. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tommy Hilfiger (https://brandsweets.com/colors/brands/tommy-com), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony: complementary] — Teal sits directly opposite #ab447d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: split] — Sea Green is a split-complement of #ab447d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including MLB's brand system and Nintendo's brand system put Midnight Blue beside #ab447d, as the lead colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Amber** #ffbf00 [pool] — Amber is paired with #ab447d in two real palettes: Ember and Maple, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Charcoal** #36454f [role] — Charcoal is the body-text near-black for #ab447d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #ab447d in two real palettes: Nintendo's brand system and The Ordinary's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), The Ordinary (https://brandsweets.com/colors/brands/theordinary-com). — https://brandsweets.com/colors/crimson

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.45:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #8e3968 (7.15:1)
- On black (#000000): 3.85:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #b9508a (4.58:1); AA: background → #ebebeb (4.57:1); AAA: text → #cc7faa (7.18:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/ab447d-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#ab447d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.